INSIGHTS & PERSPECTIVES
THOUGHTS ON
AI, SYSTEMS
& STRATEGY
Learnings from 14+ years of designing products, building AI-powered experiences, and creating operational systems.
Beyond Brand Guidelines: Building the Intelligence Layer for AI-Assisted Brands
AI adoption is moving faster than brand governance. As AI becomes part of business workflows, design systems are evolving into the instruction layer that helps people, tools, and AI agents create within clear brand boundaries.
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From Walled-Off Data to Customer Context: Designing a Unified CRM Information Architecture
A case-study article on translating fragmented customer data into a unified CRM information architecture, connecting research, operations, business prioritization, KnowMe Cards, and future assistant-ready workflows.
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The Future of AI-Powered Design Systems
Exploring how artificial intelligence is transforming the way we build and maintain design systems at scale.
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Conversational UI: Best Practices for 2025
A comprehensive guide to designing effective conversational interfaces that users actually want to engage with.
Read Article →Scaling Accessibility in Enterprise Salesforce Implementations
Lessons learned from achieving 95% WCAG 2.1 conformance across Salesforce implementations at The Home Depot.
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